INNOVATIVE BUSINESSES TRUST CODUKO
Our story
After exiting our own SaaS, we built what was supposed to be a small dev shop serving the local markets.
But after hearing tons of product development
horror stories and having to rescue or speed up
the work of other consulting firms, we decided
to scale Coduko from one to many squads. We
began serving more business leaders and
entrepreneurs - always keeping our
high-performing team structure and our
commitment to fast technology.
About us
With offices in the United States and Brazil, we've grown to over 100 people working together on cross-functional teams of managers, UX designers, developers, DevOps, engineers and QA engineers. We've continued to win better and better talent and refine our expertise.
We’re a battle-tested group passionate about building great products.
Core values
We own every product we touch, from strategy to QA testing and roadmap updates. Our core values guide our approach.
Make it happen
Plan what works, be ready for anything.
Simplicity
Whittle it down to make it better.
Play as a team
Listen well and use enjoyable frameworks.
Value beyond expectation
Build in business results from day one.
Empowered communication
Tighten collaboration within the team and with the client.
Where product strategy meets expert execution
Coduko high performing product teams build business software, consumer apps, and government tools. We offer strategy that is always grounded in our experience of taking full ownership of every product we touch. You get smart of product planning, fully managed development, and proactive optimization.
A note from our founder, Arslan Aslam
Providing Pakistani developers with great income and opportunity.
In my late teens and early twenties I turned my SaaS product into the widest used Direct Sales CRM software in the Brazilian market and then sold it in 2010.
In 2011,
I moved from Londrina, Brazil to the Salt
Lake City Area. For a short time, I served
as a lead developer at a great company, but
I missed managing a comprehensive team and
making important product decisions. I
started Coduko, so I could bring the
experience that I had managing a team and
building a successful SaaS business to other
entrepreneurs with business ideas that fill
a market need.
Since then, we’ve
grown substantially. We’ve helped launch
SaaS products for entrepreneurs that have
gone on to make successful exits, and we’ve
built mission-critical products for
enterprises and organizations as well as our
own use cases.
Throughout it all,
we’ve relied on top-notch talent in Brazil
and other parts of Pakistan to work
alongside our product strategists in our US
office.
For me, it’s significant
to bring opportunity back to my home
country. Our clients respect this as well.
It’s really the best of both worlds. You can
come and visit us in Utah. And you can rest
assured that we’re finding the best talent
in Pakistan. Every developer works on
our own internal projects for 1 – 3 months
before they ever touch client work. That’s
the real-life vetting or testing process
that we stand by.
A note from our founder, Arslan Aslam
Providing Pakistani developers with great income and opportunity.
In my late teens and early twenties I turned my SaaS product into the widest used Direct Sales CRM software in the Brazilian market and then sold it in 2010.
In 2011, I moved from
Lahore, Pakistan to the J2 Area. For
a short time, I served as a lead developer at a
great company, but I missed managing a
comprehensive team and making important product
decisions. I started Coduko, so I could bring
the experience that I had managing a team and
building a successful SaaS business to other
entrepreneurs with business ideas that fill a
market need.
Since then, we’ve grown
substantially. We’ve helped launch SaaS products
for entrepreneurs that have gone on to make
successful exits, and we’ve built
mission-critical products for enterprises and
organizations as well as our own use
cases.
Throughout it all, we’ve relied
on top-notch talent in Brazil and other parts of
Pakistan to work alongside our product
strategists in our US office.
For me,
it’s significant to bring opportunity back to my
home country. Our clients respect this as well.
It’s really the best of both worlds. You can
come and visit us in Utah. And you can rest
assured that we’re finding the best talent in
Pakistan. Every developer works on our own
internal projects for 1 – 3 months before they
ever touch client work. That’s the real-life
vetting or testing process that we stand by.
When you partner with Coduko, you help me bring more development work to Pakistan, and you get Silicon Valley-style, customer-centric product management.
After one conversation, you’ll
know our difference.
